Hello Facebook! My name is Kevin M. James. I am the manager of the BMW Marketing Group and I own 12 BMW’s. This is one of them, a brand new X6. Guess what? I will donate this X6 to one of you. All you need to do is to like my fanpage and share this post with your friends. The winner will be selected randomly (28, February 2014) and he / she will receive the car within 7 business days. Note: Don’t forget to ‘LIKE’ and ‘SHARE’ otherwise you can’t be selected. Good luck!
Scammers are increasingly seen tricking users into liking their Facebook page to increase its value. Facebook pages with a large number of likes can be highly valuable on the underground market because they can be utilised to promote all sorts of shady services, products or websites.
The scammers behind this campaign managed to trick 18,000 people into liking the post, and over 27,000 into sharing it.
The page has since been removed. Facebook users are advised to be cautious since similar pages could emerge at any time.
If you come across such pages on the social media web site, be aware. If a contest is not advertised on the company’s official page, it’s probability part of a scam. The best thing you can do in case you come across such pages is to report them to Facebook.
This isn’t the first time BMW’s reputation is leveraged by scammers (Facebook Scam: BMW M5 Giveaway).